Charlotte's family-owned floral wholesaler
See what's fresh this morning, pre-book your event stems, and get your estimate without waiting on a phone call — hand-delivered to Charlotte-area businesses Monday through Friday, same as always.
Ready by 6am
Off the list and onto the van before the bell rings.
Side by side
Their site today
A brochure site for a family-owned Charlotte wholesale florist: it describes the business, shows a sample product catalog it says may not reflect the changing inventory, invites wholesale-account applications, and routes event pre-books to a call or email at least 10 business days ahead, followed by a manual price estimate.
Open the real site →This concept
Adds the working system on top of the story: a live morning cooler list with real counts and stock states, hold-and-pickup that docks stock instantly, a structured event pre-book that enforces the existing 10-day rule and comes back as a fast estimate, and a four-screen app so buyer, counter desk, cooler crew and owner all see the same truth.
You are looking at itThis morning's cooler
Fresh — Focal
In stock
Fresh — Focal
Low
Fresh — Premium
Low
Greenery
In stock
Greenery
In stock
Dried
In stock
The next step
Everything on this site becomes an app your regulars keep on their home screen — ordering, rewards that actually track, and a reason to open it between visits.
This one works — tap through it.
Not built yet — this is what the app would do.
Evening, Marcus
Add your first order to start earning
Rewards
300 points earns a free bunch
Recent
This morning's cooler
Marcus Hale
In the bag
What the concept adds
The cooler your buyers can see Angelo's own site says the inventory is consistently changing — and then shows a sample. This flips it: what landed this morning is what buyers see, with grades, counts and prices, and stock states that move as the day moves.
Your order
1 × Ecuadorian Roses, 50cm
No pickles — guest note
The answer you give on the phone, printed Vase life, processing and handling sit on the stem itself — the expertise that makes Angelo's worth calling, working for you on the page instead of costing you a call.
Your order
1 × Ecuadorian Roses, 50cm
No pickles — guest note
Sold out never means dead end When a stem is gone, the closest thing in the cooler is offered right there with the price difference shown. The buyer chooses the substitution — nobody finds out at delivery.
Your order
1 × Ecuadorian Roses, 50cm
No pickles — guest note
Their own photography
Customer journey
The cooler is counted, the fresh list updates, and standing accounts get it by text before their own shops open.
Everyday stems in a two-minute order, event stems as a structured pre-book inside the 10-business-day window.
Every order becomes a pull sheet; every hold docks live stock; every estimate is one review instead of three calls.
Hand-delivery stays exactly as it is — the part Angelo's is known for doesn't change, the friction in front of it does.
This morning's cooler
Large-bloom white hydrangea, the workhorse head for weddings and hotel arrangements.
Fresh — Focal
What buyers see is what your crew stocked at 6am.
Owner view · illustrative
Not a report to build — a glance. Orders, pre-books, holds and the one decision waiting on you, before the first phone call of the day.
Scope and honesty
It does
It does not
See today's cooler and place a pre-book request
This form is part of the concept. It does not send anything to the business.
In the real build this lands with the team the moment it’s sent — the details attached, so the callback is short and nobody retypes anything.